Reprinted with permission. Written by Tom Pachys (https://www.linkedin.com/in/tom-pachys/)
I've received over a dozen emails from friends that have shared their CEO's/leaders’ communication regarding Hamas' Massacre. The common theme is neutrality and packaging phrased as the "situation in/between Gaza and Israel."
There was a Massacre of babies, children, women, and men sleeping in their beds, beheadings, burning people alive, raping young women and teens, kidnapping 6 month-old babies and 85 year-old Holocaust survivors, killing their Philippino caretakers, shooting ambulance emergency crews, and more.
As leaders, we want our business to succeed. We navigate challenges, jump over obstacles and more often than not, display a different persona or views than our real views. Usually, it means we need to stay neutral, or adopt narratives that we're not 100% supporting.
Sharing a neutral view or calling a massacre a "situation" is equivalent to calling 9/11 "situation between the US and Al Qaeda". A terrorist organization that tried to free the world from Western domination is an existentialistic threat, not a situation.
Hamas = ISIS = Al Qaeda.
The US had to annihilate that threat, and there were many innocent people that got hurt while they did, no one was happy about those.
This isn't going to be an easy fight. Hamas has built its bases under hospitals, weapon deposits under schools, and rocket launchers placed on civilian building's balconies. Hamas locks innocent Palestinians in their homes, even when Israel warns a day in advance and 10 minutes in advance ("roof knocking"). Hamas is USING the Palestinians as their human shields. That's their M.O.
We've seen parades in New York, London, Berlin, and other European countries, supporting the atrocities mentioned above, celebrating and happily showing videos of the acts to people who walk by. It's been reported that fake news around Hamas on social media has never been higher. They are trying to hide and cover, some even claim it's all a “Jewish conspiracy” (but if you believe that, please search for videos of these acts online).
In this case, being neutral is equivalent to supporting EVIL. There is no "but," there is no "it's complex," there is no "what about?" - Read the above.
I stand with the people who danced at a party for peace and got mutilated, raped, and murdered by the hundreds. I stand with the people that got brutally kidnapped–the babies, children, adults and elderly, Israelis, Americans and others. I stand with Israel.
Neutrality is a dangerous choice.

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